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Crew Criteria was born from a simple idea: managing a cleaning business shouldn’t feel like juggling chaos.
We wanted to build something smarter — a system that keeps your team on track, saves you hours, and helps you focus on what really matters — your clients and your growth.
Meet the Founders Behind the Flow
​Hi, we’re Lauren and PJ — the duo behind Crew Criteria.
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After years of working in operations, coordination, and business management, we noticed a common pattern across the service industry: great teams were losing time and efficiency because scheduling tools weren’t keeping up with real-world demands.
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So we set out to change that.
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We combined our experience in systems, organisation, and team operations to create a tool that brings structure and clarity to everyday workflow — without the spreadsheets or stress.
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Our mission? To make scheduling simple and business growth sustainable
Why We Do What We Do
At Crew Criteria, we believe that every cleaning business — big or small — deserves tools that make daily operations easier.
That means clearer schedules, smoother communication, and more time spent delivering great work instead of managing unnecessary admin.
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We’re here to help service businesses run more efficiently, support their teams effectively, and maintain strong client relationships.
Lauren Cameron
Co-Founder
PJ van Rooyen
Co-Founder